You bought the tools, you have the team staffed up (or you’re working with an outside agency who can help) and you’ve sent a few emails, now what? There are five major ways you can and should be using your tools, here’s a quick hit list for you:
1. Web-activity driven nurtures: You have a great website with engaging content but what happens after someone who is known to you visits a few of those pages? Nothing. How about setting up a nurture to help keep your company top of mind. An easy example, let’s say someone visits your customer service page, why not drop them into a nurture with answers to top asked questions, point them to some of your best resources or remind them about your live chat features?
2. Welcome Program: As you gain new contacts in your database send them a series of emails that help them understand what your company is about, how you plan to communicate with them and give them more information on how to change their email preferences or drop into other nurture programs specific to products they show interest in.
3. Re-engagement Program: You have a big fat database but only a small portion of it engages with you regularly, how about a program meant to re-awaken them. Maybe it’s time to bust out a sweet offer or fabulous asset for these people. This will be a boon for you if you can re-awaken them and if you can’t be ready to part with them, they aren’t doing you any good just hanging around collecting dust.
4. Data Management Programs: Dirty dirty data, we all have it, how do you deal with it? Inside of your MAP tool you can build out programs that will validate, standardize and cleanse your database. Talk about a way to amp up the power of your existing data!
5. Sales Enablement: Why not nurture your sales team? I know, it sounds crazy so bear with me but here’s your chance to remind your team of the great resources available to them, point them to assets that speak to various points in the buyers journey and help them help your company.
Do you have an innovative program you’re using your MAP for? Share, we’d love to see how creative you are!